Chances are you’ve encountered the term “build in public” or “building in public” before. Simply put, it is when startups builds products or services in full view of the public. They are then invited to engage and follow the progress.

“Building in public is a foolproof strategy for developers and founders to cultivate a community, get user feedback regularly, and stay accountable. It is scary though because you don't always have the answers, and you are anxious about being vulnerable and facing judgment.”

KRIPZA

• 01. 
  Creating meaningful and functional technology is very misunderstood by the public.
• 02. 
  Tech development is perceived to be a quick process that bring large profits rapidly.
• 03. 
  The term "anybody can do it" is very misguided and misconstrued.
• 04. 
  Building bespoke software is very expensive if outsourced to software technology companies.
• 05. 
  Writing code and building technology is not romantic but very monotonous and difficult.
• 06. 
  Two-person teams are ideal to build end-to-end solutions with the oversight of a project manager.
• 07. 
  Careful planning and strategy is very key and should be an important part of the development cycle.
• 08. 
  Developer communication and reporting is critical but should not stifle creativity and authenticity.
• 09. 
  Agile sprints are important but should not be rigid and inflexible.
• 10. 
  Quality vs. Quantity are not opposing concepts, they should be interpenetrating.
• 11. 
  More features are good but not necessarily better than simpler, less feature rich designs.
• 12. 
  Re-usable code is the ideal but could prolong the development cycle heavily.
• 13. 
  Great applications are developed by passionate, determined teams and not always by the most resourceful.
• 14. 
  Regular change is inevitable and should seldom be restrained by cost-effectiveness or deadlines.
• 15. 
  Anything is possible and can be created if possibility is taken of the table and not considered.

Some people might not be comfortable building in public because they’re afraid of their ideas, left unguarded in the open, being stolen. Once any product or service becomes popular, even if it was not built in public, it’s normal to see copycats. But what no other entrepreneur can copy is the product’s execution and the connection the business has with its audience. And sometimes, competition can actually benefit all the companies in a given space, as it helps to validate the need for that service.